About us
Who we are and what drives us
Why AMICE exists
AMICE Association (Association for Media, Information, Communication and Education) is a non-governmental organization dedicated to promoting accurate and accessible information for all audiences, with a focus on youth, the elderly, and vulnerable people.
In a context where misinformation spreads rapidly and access to verified information becomes increasingly difficult, AMICE aims to create and distribute educational media products that help people distinguish between accurate and false information.
We believe media education is a form of social protection and an essential tool for community health.
What we strive for
A more informed, more responsible community, protected from manipulation. Through dialogue, professionalism and transparency, we contribute to building trust in accurate information and credible sources.
AMICE means partnership, responsibility and commitment to truth. The association develops media projects, awareness campaigns and educational workshops that explain public interest topics in accessible terms.
A key pillar of our activity is education on the responsible use of technology and artificial intelligence, as well as building critical information analysis skills.
Our values
The principles that guide everything we do.
Transparency
We act openly and publish activity reports accessible to the public.
Integrity
The information we promote is verified and validated by specialists.
Inclusion
Our projects are accessible to all, regardless of age or education level.
Innovation
We adopt modern formats — video, digital, interactive — to reach as many people as possible.
Our team
The people behind AMICE.
Ana Ionescu
Co-founder & Executive Director
Journalist with 10 years of experience in digital media. Passionate about media education and responsible communication.
Mihai Popescu
Co-founder & Projects Director
Expert in communication and non-formal education. Coordinates community projects and institutional partnerships.
Legal information
Official name
Asociația Media pentru Informare, Comunicare și Educație
Legal form
Non-governmental organization, registered in Romania
Contact
contact@amice.ro